Yann Blake • Engineering

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Book Review – Emotional Design: Why We Love (Or Hate) Everyday Things

  • October 2020

In this book, Donald Norman raises very interesting issues relating to the process of designing an object or more generally a product. It intertwines very well real-life related examples, latest scientific research findings and exploration of surprising objects with his vision of cognitive science. Its very approaching written style and pleasant reading makes it suitable for people of any interest – not only designers or engineers. This is a lot to do, not only to his capacity of phrasing complex ideas into easily understandable concepts, but also the variety of examples he uses from music sounds to automobiles.

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